Productivity with Purpose: How to stop procrastinating and start achieving

About Zubair

With over 15 years of experience, Zubair has a proven track record of driving complex technology projects while empowering individuals to reach their full potential.

Based in the UK with international experience, Zubair champions a people first leadership approach. Combining his background in Systems Engineering with his expertise as a PSPO™ certified Product Owner, he helps teams navigate ambiguity, build psychological safety, and translate high level strategy into clear, achievable outcomes.

He currently leads a cross-functional team at JLR (Jaguar Land Rover), delivering cutting edge assisted and automated driving features. Passionate about inspiring and developing the next generation, he also serves as a STEM ambassador and mentor.

Outside his full-time role, Zubair runs a male-only coaching programme, guiding men to achieve their personal and career goals through his custom developed framework.

In his spare time, Zubair enjoys spending time with his family and taking on endurance challenges. He has so far completed a marathon, the National 3 Peaks, a 430-mile charity bike ride and most recently a triathlon.